XIAMETER CASE STUDY IMD

Recommendations Xaimeter being a sub brand of Dow Corning, I will assume as the market leader in the silicone based market, they currently have the competitive advantage by offering great value to it consumers using lower prices and other instances providing high quality value added services. Please enter the message. Through application of the above theory about product levels to products sold by Xiameter, the above figure has been created to demonstrate what Xaimeter consumers are actually buying into, in terms of product levels. The company had their own marketing-, sales-, and technical service department per industry. Please re-enter recipient e-mail address es. Your Web browser is not enabled for JavaScript. Cancel Forgot your password?

Looking for something specific? Corning have been selling product at premium price for their innovative value add of their products. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. To request such permission and for further inquiries, please contact IMD at pressroom imd. We are the experts in developing global leaders through high-impact executive education. Your list has reached the maximum number of items.

They reviewed their segmentation to a needs-based segmentation scheme. Would you also like to submit a review for this item?

Preview this item Preview this item. During the initial years Dow Corning was very profitable and they enjoyed double digit growth on unique products. The E-mail Address es you entered is are not in a valid format. According to the Financial Times, IMD ranks first in executive education and in open programs worldwide.

The innovation and R;D must definitely proceed, to produce high quality products. Based on all the evaluation and analysis completed in the self-audit as well as the industry knowledge of the strong sales force, the ximaeter differentiators is brand image and history, excellent high quality products, product mix over several large industries. Xiamter already recently rated this item. Add a review and share your thoughts with other readers.

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Privacy Policy Terms and Conditions. The second level is called actual product which is the quality, branding, features etc. Customers are spread worldwide in more than 80 countries within 6 concentrated industries, serving 25 customers with more than 7 products. In after another dismal year and Dow corning not living up to its capabilities and layoffs proved inadequate, a fresh start was required.

If it can reduce it cost by creating an efficient delivery channel that can service customer with reliable good quality products.

xiameter case study imd

With Dow Corning already the major player, buyers associate with the same level of quality, innovation and development. Your list has reached the maximum number of items. We are the experts in developing global leaders through high-impact executive education. How about receiving a customized one?

Pricing is the major factor affecting buyer choice ikd also the most flexible marketing mix element, because it can be change quickly.

Search for publications, programs, event, people and much more Dow Corning had to thus try different segmentation variables, alone and in combination to find the best way to view the market structure. Like in the case of Dow Corning, the segmentation became suspect after 60 years of using the same segmentation. Through application of the above theory about product levels to products sold by Xiameter, the above xiametr has been created to demonstrate what Xaimeter consumers are actually buying into, in terms of product levels.

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Some features of WorldCat stdy not be available. Dow Corning has been pioneers in the development of silicones for commercial uses for the last 80 years, founded as a joint venture between Dow Chemical Company and Corning Glass. The third level of a product is the augmented product, which is the aftersales services, installation warranty. To find articles related to executive education, please visit one of the following top searches:.

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Looking for something specific? More intelligence needs to go into the web-enabled offering, by offering blanket just-in-time contracts, which can enable customer caze get deliveries whenever they require it, without the hassle of renegotiations on price and quantities, this can be achieved by interrogating of the historic buying behavior of the customer. Sign up for our newsletter.

xiameter case study imd

Xaimeter initial product range was products from the from Dow Corning The current pricing model was based on a high-priced innovative product and service package. Write a review Rate this item: From the case study Xiameter turnover has increased dramatically, but there is no indication of the profitability of the business. The specific requirements or preferences of your reviewing xiametsr, classroom teacher, institution or organization should be applied.

There are trying to serve a declining segment. Citations are based on reference standards.

xiameter case study imd