In conclusion, contextual ambidexterity can be differentiated from structural ambidex- terity in several ways. March, , Kyriakopoulos and Moorman, , Gupta et al. In contrast, the parallel structure model provides a slightly different approach. In order to offer their customers more destinations to travel to, an increasing number of airlines are cooperating with each other within alliances. He stated that companies are required to establish dual, ambidextrous struc- tures in order to prevail not only in current, but also in future markets. As seen in figure 4, a high performance context consists of a simultaneously high composition of social support and per- formance management – a characterization of a truly ambidextrous organization.

In a consistently changing environment only the best-adapted species will overcome environmental challenges over time. Number of Studies about Ambidexterity over Time Figure 6: The aim was to later develop a solution that Research has found a positive relationship be- tween ambidexterity and firm performance and therefore long-term success He and Wong, , Birkinshaw and Gibson, , Jansen et al. Compiled by the author In the spatial separation model see figure 3 , units are spatially divided into explora- tion and exploitation tasks by either location or function. Accord- ing to the concept of structural ambidexterity, there are two different approaches to accom- plish a business unit separation: The authors discovered simultaneously aligned and adapted business units to report higher firm performance than their non-ambidextrous competitors.

In order to offer their customers more destinations to travel to, an increasing number of airlines are cooperating with each other within alliances. However, the theory addresses a slowly and gradually changing environment, where adaption and alignment occur over a long period. An Embedding Design Network: In the s and s Polaroid became highly successful with the technology of instant cameras, but went bankrupt in Organization context is broadly referred to as a business unit-shaping number of attributes Gibson and Birkinshaw, In addition to executing the automotive assembly, employees are also expected to alter their jobs utilizing metaroutines, in which the management system supports employees to pursue exploration and exploitation tasks Adler et al.


Organizational Ambidexterity. A Managerial Act of Balance

Amburgey and Rao, Hereafter, in the final part III, Implications of the thesis, at first practical implications for managers chapter 8 and implications for science chapter 9 that prevail from the thesis, are given.

Sign in to write a comment. Together with Levinthal in they proposed: Concurrently, this model can be seen as an approach mastdr solve the obscurity of the scientific field. This can be investigated with the help of various scientific concepts. As noted above, compared to structural ambidexterity, contextual am- bidexterity clearly focuses on the individual level in order to solve the exploration- exploitation tension.

The ambidexterity literature field is fragmented, inconsistent and lacks a universally ac- cepted understanding for the basic constructs. Punctuated Equilibrium Model and Vacillation Figure 3: Publish now – it’s free. However, an aver- age survival rate of four to ten years for businesses has been documented, making failure a common phenomenon in business life across industries Stubbart and Knight,O’Reilly III and Tushman, This statement has led to a variety of studies that empirically or theoretically investigate how exploration and exploitation can be linked for achieving an ambidextrous state, whether and masetr ambidexterity ultimately leads to enhanced firm performance and which factors influence and moderate ambidexterity e.

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An contextual- ly ambidextrous state is achieved when business members agree on a level of alignment and adaptability O’Reilly III and Tushman, Only nine percent of the papers exclusively utilized the contextual- ambidexterity concept, whereas 67 percent solely focused on structural ambidexterity, show- ing the underrepresentation of the contextual ambidexterity concept in the literature field.

Environmental Factors Figure In pursuit of ambidexterity: Whereas in the contextual ambidexterity model, aside from describing key attributes discipline, trust, stretch and supportorganizational context cannot be clearly specified and translated into universal managerial guidelines. For instance, in a country club context social support is overemphasized.


Punctuated Equilibrium Model and Vacillation Source: Although ambidextrous individuals are able to accomplish objectives that their single-sided opponents cannot, they face trade-off situations, which can lead to uncertainty or increased coordination efforts.

Ambidextrous Organizations: sustainable growth by balancing exploitation and exploration

The analysis of the relevant literature reveals that while most scholars establish their own definition for ambidexterity, three general patterns of defining the phenomenon can be constituted: Apart from managerial insights, this thesis also addresses a number of scientific inter- ests. At the beginning, ambiddexterity main objective was to gain a better understanding on the current situation of the organization around foresight activities, their barriers and challenges.

master thesis ambidexterity

Under conditions of periodic discontinuities species would not have sufficient time to adapt gradually. Ambidexterity is Mostly Seen as a Static Model 7.

master thesis ambidexterity

In the same year, He and Wong drew and investigated self-reported data in a three year time period from Asian manufacturing firms and found a positive correlation between ambidexterity, sales growth and firm performance. The study is divided in three main parts. Structural ambidexteritywhich allows organizations to implement exploration and exploitation in spatially separated organizational units and contextual ambidexteritywhich proposes the pursuit of exploration and exploitation activities within the same unit chapter 3.

While the exploration-exploitation model prompts the organization to action, in the adaptability-alignment model the organiza- tion rather passively attempts to overcome thsis and long-term managerial challenges. March analyzed bilateral organizational tensions from an organizational learning perspective and coined both terms exploration and exploitation.

Number of Studies about Ambidexterity over Time Figure 6: