LOREAL CASE STUDY PLENITUDE

The front of each package contained the Masterbrand, sub brand and product name e. They feel Plentitude seems complicated. The rear of the package will include concise information for the engaged consumer. The product maybe introduced at lower price compared to other product line as part of product extension of Revitalift. This is a typical research in-store shelf arrangement evaluation of Plenitude. The plenitude range was originally launched in France circa with phenomenal results and in total,the French market for cosmetics was larger than that in the U. Review current pricing strategy.

We plan to have trial event at Mega supermarket every 6 month. Preface Dear Lindsay CEO , this report is going to describe the situation and problems of our Plenitude product line in US market based on our research. People have high motivation to try it with department store quality in mass outlets. Here are our recommendations: They like packaging too, it has an expensive look. Leave a Reply Cancel reply Enter your comment here

Concentrating on hair color, skin caresun protection, make-up, perfumes and hair care products, the company is active in the dermatological and pharmaceutical field and is the top nanotechnology patent-holder in the USA.

Apparently, this has been less successful in the US than in France. Plentitude product line is too huge. To give a brief overview of the company, it was founded inin Clichy, France, by the chemist Eugene Schueller to provide advanced hair care products for customers of French hairdressers. You are commenting using your Google account. The feedback gained from focus groups and research could have provided the pleniitude for applying such market intelligence to the Plenitude portfolio. Cleansers we are not doing well in US at all.

The front of each package contained the Masterbrand, sub brand and product name e.

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The lack of success in the U. As lesson learnt during introducing the daily moisturizer that was sold at the premium price, introduction of revitalift-eye at discounted price can be best approach ccase Loreal. Concentrating on hair color, skin caresun protection, make-up, perfumes studu hair care products, the company is active in the dermatological and pharmaceutical field and is the top nanotechnology patent-holder in the USA. Even we are 2 positions in moisturizers, we still not making any money after entering US market.

L’Oréal of Paris: Bringing “Class to Mass” with Plénitude by Irene Galletti on Prezi

Answers to Case Study. To evaluate the Plenitude line and packaging on how people feel about and compare with our major competitors. Answers to Case Study. Furthermore, awareness was created by a print campaign which then sthdy to incorporate television ad spots.

L’Oreal of Paris: Bringing ‘Class to Mass’ with Plenitude

The separation of these identities gave the corporate brand less controlling influence over the entire business initially. However, xtudy overwhelming feeling that some consumers experienced in the buying process suggests that a slightly modified approach to the packaging of the Plenitude range is required.

loreal case study plenitude

To give a brief overview of the company, it was founded inin Clichy, France, by the chemist Eugene Schueller to provide advanced hair care products for customers of French casf. You are commenting using your WordPress.

They feel Plentitude casf complicated. They have very traditional and generational brand image, people also has a demand to see new brand coming out in this market. However, such an approach would undoubtedly add to the confusion that current shoppers experience during an encounter with the Plenitude range.

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loreal case study plenitude

Both markets are comprised of varying demographic and cultural differences. How is this different from the situation in France Both markets are comprised of varying demographic and cultural differences. The separation of these identities gave the corporate brand less controlling influence over the entire business initially. Apparently this is not the actual Plenitude brand image of what we want. Within the context of the U.

Plentitude of products Oil of Olay 14 Ponds 9 Nutrogena 5 Nivea 4 19 People think Plentitude has too many type of products and packaging is so wordy. Research and Findings Our main findings based on three major researches that we done from Applying the same market strategy as in France Our new market strategy plan is to re-establish Plentitude brand image and bring it to successful and profitable in the nearly future.

They like packaging too, it has an expensive look. Appendix – Exhibit 1 gives the Dollar Shares in Introduction of Current Situation As you may aware, Plentitude sales grew well through and we hit a four-year sales plateau after that. The plenitude range was originally launched in France circa with phenomenal results and in total,the French market for cosmetics was larger than that in the U.

As an extension of set of beauty care products under plenitude revitalift series, awareness to consumer on the benefits of revitalift-eye product should be made known publically. We plan to have trial event at Mega supermarket every 6 month.